How do firms identify these influencers? They conduct
surveys asking employees to identify who their go to person is at work. Some
may dig deeper and analyze employees' email, calendar recipients, and social
media connections. One may be asking,
what are the traits companies are looking for when determining who their
influencers are. According to the Wall Street Journal, these employees are
outgoing, empathetic, approachable, positive and energizing. Influencers have been identified as
potentially a firm’s most valuable internal assets. By making relationships between people in a
company visible, you can capitalize on the strengths, close gaps in
collaborations and most importantly strengthen employee morale. This kind of
information can prove crucial to a firm’s efficiency and a great tool when
wanting to initiate real change in a company.
Paladin Advice:Paladin sees many of our employees who fit the role of “influencers”. We have observed that these employees gain the highest satisfaction marks from our clients and they have the most career growth and longest employment tenure. We encourage all of our employees to develop the traits of an influencer…be outgoing, empathetic, approachable, positive, and energizing.
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